Launch
PRE-ORDER SHIPPING APRIL 2025
Designed for golfers who demand both style and function, the JORD Golf Performance "ATTACK" Hat delivers premium protection and a sleek, modern aesthetic. Crafted with high-performance materials and thoughtful details, this cap ensures comfort, durability, and performance on and off the course.
Key Features:
- Premium Middle Crown Construction – A structured 5-panel design provides a clean, modern fit, offering the perfect balance of comfort and style.
- Waterproof & UV Protection – Engineered with 100% polyester custom fabric featuring UPF 50+ protection, shielding you from harmful UV rays while keeping you dry in unexpected weather conditions.
- Laser-Cut Ventilation – Waterdrop-shaped laser-cut holes on the sides and back enhance airflow, keeping you cool during intense rounds.
- Luxury Sublimation Satin Lining – The 100% polyester satin lining offers a smooth, premium feel while ensuring breathability and sweat-wicking performance.
- 3D Rubber Logo Patch – Bold 3D rubberized logo patches on the front and side deliver a modern, high-end aesthetic that stands out on the course.
- Custom Inner Tapes & Woven Labels – Attention to detail extends inside with jacquard logo inner tapes and premium woven labels, reinforcing the brand’s signature craftsmanship.
- Optimized Fit for Comfort – Designed for adults, the M/L fit accommodates head sizes 56–58cm, ensuring a snug yet comfortable feel.
Whether you're teeing off in the morning sun or battling the elements, the JORD Golf Performance Hat keeps you protected, stylish, and focused on your game.
What makes us The New traditional*

What makes us The New Traditional
Golf has long been divided—on one side, the legacy brands worn by the older generation, and on the other, the trend-driven brands built for the new wave of players. But then there’s us—the generation bridging the gap. We respect tradition, yet we’re open to innovation. We appreciate the heritage of classic brands but also acknowledge the fresh energy of new-age golf culture.
JORD Golf exists in the middle, intentionally designed for those who embrace both worlds. We blend timeless craftsmanship with modern materials, balancing performance with style. We are the next era of golf—one that honors the deep-rooted traditions while shaping what the future of the game will look like.
Welcome to the New Traditional.