JORD started over a decade ago in the watch industry, redefining design through innovation and premium materials. Our founder and designer, Sal, has always had a passion for materials—constantly pushing boundaries to use them in ways never seen before.

While he didn’t grow up with the game of golf, he has developed a deep passion for both the sport and the endless possibilities of material innovation.

Now, JORD is setting a new standard in golf, blending classic inspiration with bold, contemporary design. From sleek bags to innovative head covers, every piece reflects our commitment to quality, individuality, and performance.

This is JORD—The New Traditional.